Email marketing strategy and successful campaign tips
It's simple to send emails that get results with Mailchimp's flexible email marketing templates and intuitive designer.
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Email marketing strategy and successful campaign tips |
What exactly is email marketing. And how did it get started?
Email marketing history. Ray Tomlinson's first email was sent in 1971 or 1978. Depending on your source, signaled the beginning of the contemporary communication era. The message itself was unremarkable. Consisting of a string of numbers and letters that seemed more like a password than a message. But its significance was immense.
The email was sent from one computer to another. Via a network of machines similar to today's internet. In addition, Tomlinson was the first person to use the "@" symbol in an email address.
Years later, Gary Thuerk, a Marketing Manager at Digital Equipment Corp. Sent the first commercial email to a list of email addresses. Email marketing was born as a result. Even though the list only had a few hundred names on it. There was able to claim the title of "Father of Spam."
Today, we're inundated with email marketing campaigns. And while some of it still feels spammy. There's no denying the power of a well-crafted message—not to mention CRM and lead nurturing.
Email marketing allows you to connect with your audience in order to promote your business and boost sales. You can use emails to sell products, share news, reduce cart abandonment, or tell a story, among other things.
It's simple to find the right email templates for any message with Mailchimp's campaign builder. Whether you're welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday.
ALL-IN-ONE Marketing Solution - Suite of Email Marketing Tools
Is email marketing a successful strategy?
When it comes to communicating about your brand or selling your products. Email marketing is one of the most cost-effective methods.
In fact, according to a DMA study from 2015, email generates a $38 return on investment for every $1 spent (ROI). When customers are ready to make a purchase, they frequently check their inboxes for emails from their favorite stores.
Nonetheless, people receive an increasing amount of email, making it difficult to stand out in overflowing inboxes.
That's why Mailchimp equips you with the tools you need to stand out (plus, we've got plenty of tried-and-true email-sending advice) and create successful email marketing campaigns. For more information on why email marketing works, see our email marketing statistics by industry.
How can I obtain an email list for your email marketing plan?
Most of your ROI will come from the building. And maintaining a subscriber list that is comprised of people. Who wants to receive your messages (and who opted in on purpose). Although creating a clean list requires more effort at the start of your email marketing campaign, Mailchimp lists come with built-in tools to assist you.
There are many ways to find people who will look forward to receiving your emails, but we've compiled a list of the most effective.
To create an email list, follow these steps:
On your website, create a signup form. When people visit your website for the first time and like what they see, they'll want to know how to stay up to date on what's going on with your company. Create a sign-up form for your newsletter and a pop-up to collect customer information from your visitors.
Make use of a traditional sign-up sheet. When you're surrounded by people who are interested in what you do. Whether it's at your physical store or at an event you're hosting or attending, provide a place for them to sign up and learn more.
Utilize social media to increase signups. If you don't have a large email list (or would like to see one grow), but you do have an active social media following, take advantage of it. Use social media to promote your signup form.
To increase the number of subscribers on an existing mailing list, follow these steps:
Organize a contest or provide a discount. We think giving people a reason to sign up for your email list is a great idea, and we know contests work. Offer a prize or a discount code for a first purchase to some lucky new subscriber.
Make it simple for others to forward your emails. People will want to share your emails if you create beautiful, compelling emails with a lot of useful information. Mailchimp provides tools (such as share buttons and social media post builders) to help you spread the word about your emails quickly.
Create a landing page with Mailchimp. Landing pages are an additional way to expand your email list. Landing pages, which make use of your best imagery and content, provide a clear call to action and significantly increase email signups.
Can I purchase an email list?
No. You shouldn't buy an email list (and you can't use one you bought if you're using Mailchimp).
Purchased lists are ineffective, and they have a negative impact on everyone who uses Mailchimp. If you send emails to people whose contact information you bought. Many of them will be marked as spam. And you'll get a lot of unsubscribing.
If anyone with the same IP has sent spam in the past, some email spam filters will flag a campaign. Because your email is delivered through our servers when you use Mailchimp. If one user sends spam, it may prevent other users' emails from reaching their inboxes. However, by prohibiting Mailchimp users from using purchased lists, Mailchimp improves overall deliverability.
That's why Mailchimp works hard to maintain its sending reputation, and it's critical that all users follow the Mailchimp Terms of Service, which enforce anti-spam laws. There are three main rules to follow in order to comply with the Mailchimp Terms of Service.
Using third-party lists is a bad idea. This includes mailing lists that have been purchased or rented. As well as lists scraped from third-party sources such as public websites.
Find out if it's okay to use your Everyone on your list should have explicitly and verifiably consented to receive emails from you. If you sign up using one of our signup forms, we'll keep track of this permission.
Include a link to unsubscribe. People have the right to unsubscribe from your mailing list under federal anti-spam laws. We require you to unsubscribe by clicking on the unsubscribe link on our website.
I'm all set to launch an email marketing campaign, but which platform should I use?
Mailchimp has the tools and supports you need. Whether you're just getting started with email marketing. Or are you a seasoned pro? Mailchimp got you covered from start to finish. With a wide range of features that cover everything from marketing automation to tracking tools to optimizing your emails through split testing.
But how much is it going to cost?
You can choose between a free and a paid plan when you create a Mailchimp account. This option allows you to play around with Mailchimp's user-friendly tools and learn how to make the most of the all-in-one marketing platform. So, if you're just getting started. You can learn to market smarter to accelerate your growth. You can stay on the Free plan as long as your audience has 2,000 or fewer contacts.
Mailchimp pricing plans to scale with your needs as your audience grows, and for advanced business needs, Mailchimp also offers a Premium Plan.
Furthermore. Mailchimp provides you with a wealth of useful recommendations. As well as entertaining email marketing tips! on how to act on data from your contacts so that you can send emails. Those are actually read. Mailchimp will assist you in developing effective email marketing campaigns.
I'm new to email marketing and may require some assistance.
When you need it, Mailchimp is there for you. For the first 30 days after signing up with Mailchimp, you'll get free access to 24/7 world-class support to help you get the most out of your account.
Upgrade to the Mailchimp Essentials plan for $9.99 per month if you want to communicate with the Mailchimp support team via online chat or email. Help is available 24 hours a day, 7 days a week, whether you're having trouble writing an email or need more information about how something works. Mailchimp also has plans for when you're ready to take your email marketing to the next level.
Even if you don't upgrade to a paid account, you can always look over Mailchimp's step-by-step tutorials and in-depth information on how to use the various features (as well as tips and troubleshooting guides).
Email Marketing Field Guide.
Whether your goal is to build your brand or sell more products, email marketing is one of the most cost-effective ways to promote your business. The Mailchimp field marketing guide contains effective email marketing strategies as well as everything else you need to know about using this platform. Learn how to make an email marketing strategy, design effective emails for each stage of the sales funnel, test them, and improve your deliverability rates. Then learn how to use marketing automation and track the success of your emails.
Email Design Guidelines.
So they say, presentation is everything. With this old adage in mind, Mailchimp put together a handy email design guide with Mailchimp's best tips for anyone who wants to send emails that subscribers click on. Content, templates, identity, color, images, layout, fonts, and calls to action are all covered. Mailchimp takes the guesswork out of what can seem like the most difficult part of sending good emails. Design is as much science as it is art, and Mailchimp takes the guesswork out of what can seem like the most difficult part of sending good emails.
Is it possible for me to test my emails?
You certainly can! You can split test and test as many as three variations for campaigns using A/B testing tools, such as those offered by Mailchimp.
Subject lines, content, from names. And send times can all be tested. You can also test your reach, which is the number of people who receive your emails. To get better results, always optimize your emails.
What is the best way to test your emails?
First, decide on the criterion for success that is most important to you. It could be in the form of clicks, opens, or revenue. Mailchimp compiles the data and displays the winner. You can also automate it. Simply tell Mailchimp to send out the winning campaign automatically. It's actually quite simple.
To get you started. Here are some email marketing tips.
1-Create an email marketing strategy that you can follow.
Mailchimp has outlined some best practices to consider when developing an email marketing strategy to make the planning process easier.
Define your target market.
To effectively communicate with your audience, no matter what you sell, you must have a clear understanding of who they are. Mailchimp allows you to segment users within your audience to send them personalized and targeted emails that help increase engagement, trust, and ROI.
Sources of signups.
How and where subscribers sign up for your list is some of the most valuable data your signup form has to offer. Knowing where your customers joined your list can give you a better idea of how to communicate with them and where you should focus your marketing efforts going forward if you're an e-commerce business with your store connected to Mailchimp.
Groups and segments.
You'll be able to create groups and segments to send more relevant and personalized emails to your recipients once you've identified smaller groups of people within your larger audience—and the more relevant the campaign, the better the results. There will be times when you want to send to your entire list, but segmenting users and using Mailchimp's segmentation tools can help you significantly increase click-through rates and e-commerce orders.
Choose your topic.
It's time to think about your content now that you know who you're writing to. What do you want to say to the people who are listening to you? What kind of content marketing strategy do you have in place? You'll want to send emails that have a purpose and that truly speaks to your subscribers, so remember what they signed up for.
Determine your sending frequency and objectives.
There's no hard and fast rule for how frequently you should email your customers, but if you send too frequently, your subscribers are likely to tune you out or unsubscribe entirely. Some users who run a blog or news website may choose to send daily updates to their subscribers, while others may choose to send only twice a month to keep their subscribers interested. Choose to send your email campaign at your own pace, and monitor unsubscribe and click-through rates to see if the frequency needs to be adjusted.
Make a schedule for yourself.
Create a content calendar to schedule your campaigns, blog posts, social media posts, and other activities to ensure you stay on track.
Your email marketing schedule will be determined by your industry, the content types you send (content marketing strategy), and the frequency with which you send emails.
2-Create an email design.
Design tips.
Focus on your message and keep your design simple when creating email campaigns. We recommend arranging all of your campaign's elements in a hierarchy, with the most important information or main takeaway at the top, so that people can quickly scan your email if they're short on time.
Code your own templates.
Do you want more control over the look of your emails? You can create your own HTML template and then import it into Mailchimp.
3-Test your emails.
Experiment with various email clients and ISPs.
Because every email client is different, the campaign you created in Mailchimp may appear slightly different in your subscribers' inboxes. Check the emails on mobile devices as well, as responsive designs can cause them to look different.
Send test emails to coworkers and friends.
If you have any friends or coworkers who can proofread your email for typos and provide feedback on the layout, you can send them a test email so they can see the campaign in their inbox right away.
Find the best version with A/B Testing campaigns.
Do you have any idea which subject line will get the most opens and clicks? Do you think there's a particular time of day when your customers are most likely to make a purchase as a result of your campaign? An A/B test allows you to compare two versions of your email to see how the changes you make affect your results.
4-What marketing automation can help you with.
Automation, unlike a regular campaign, is a targeted email or series of emails that you can set and forget about. Automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing return on investment. From a welcome email series to follow-up emails after purchase to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing return on investment (ROI). You can also create, send, and track order notifications to keep customers up to date on their purchases from your store.
5-Keep track of your progress.
Your Mailchimp reports' marketing analytics data will help you refine your marketing strategy in the future.
Clicks and opens.
These are the most obvious metrics for determining campaign engagement because they show how well your subject lines and campaign content resonate with specific lists. However, you must consider how your open and click-through rates compared to those of other companies in your industry; otherwise, you will be analyzing your data in a vacuum.
E-commerce data.
You can see purchase data for your subscribers in campaign reports, subscriber profiles, and the account dashboard if you've connected your store to Mailchimp and enabled e-commerce link tracking for your campaigns.
Website traffic.
You can use the campaigns you send to drive more traffic to your website or online store. There are also a few integrations you can use with Mailchimp to track any trends in website traffic or e-commerce activity after a campaign is sent.
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