Email List- Profitable Proven Methods to Build yours in 2021
The ROI for email marketing remains the highest among all marketing channels—$40 for every $1 spent. Build a profitable Email List in 2021.
The following are the two most important conditions for building a successful email list:
- Decent traffic to your website
- Decent sign-up forms on your website
This article should be part of a larger strategy for acquiring customers. These suggestions will show you how to start an email list from the ground up.
Even better, the nine methods we'll discuss below are simple to implement, with results visible in a matter of hours or days.
But first, let's go over some fundamentals.
What Is an Email List?
An email list is a collection of email addresses, including those from people who have subscribed to your newsletter, blog, or website, as well as emails you've collected from people in person. Subscribers to your email list are simply people who want to hear from you.
When it comes to email marketing and sales, however, it's much more.
According to a well-known marketing quote:
“The money’s in the list.”
That means your revenue is determined by the size and health of your email list. If your email subscribers are engaged and active, you can make a fortune. Your efforts to approach customers, on the other hand, will be futile if the contacts you have are irrelevant, the email addresses are inactive, or you don't have any at all.
Building an email list is primarily for the purpose of increasing the number of potential leads. You'll be able to convert them into loyal customers later.
Best Practices—the Dos and Don'ts of Managing an Email List.
1-You should sign up with an email service provider (ESP).
To be honest, before we even begin, it's critical that you find an email marketing provider with whom you're comfortable and who can assist you in growing your email list.
In this case, we'd recommend our own service, Omnisend, but there are a variety of options for list building.
However, you will need to do some homework in order to make the most of this strategy.
What matters is that your email marketing service includes the following features:
- a number of different ways to sign up
- the ability to send the signup form to various mailing lists
- the ability to track how effective each sign-up form is
- the ability to divide your subscribers into groups based on their actions
- Sending automated messages based on these lists and segments is possible.
With that, you'll be ready to start building your email list from the ground up.
2-Maintain a healthy list.
You approach people who are aware of you, engaged with your brand and have signed up for your newsletter if you have a healthy email list. Only these types of contacts will help you achieve high conversion rates and eCommerce marketing success.
Furthermore, even after joining your list, 30% of subscribers change their email addresses every year. So, no matter how long and hard you've worked to collect your emails, you should regularly delete any inactive subscribers.
At the very least, this should be done once a year. The majority of good email marketing solutions will make this simple.
Concentrate on quality rather than quantity.
3-Do not buy an email list ever.
The majority of marketers are looking for quick ways to build an email list. Always remember, there is no such thing as the perfect way to build your mailing list. However, even though it's fast, it's not correct.
A very important point, and one that many new eCommerce marketers are attracted to, is this: It's not the way to build an email list.
Numerous unscrupulous individuals are available on the internet who will sell you email lists with "quality" (read: not quality) contacts perfect for your business.
Nevertheless, you know that they're not. All you can hope for is that at least some of them are (2% wouldn't hurt, right?).
That, however, is incorrect reasoning.
This is why:
- If you buy an email list, there's a good chance that someone else is doing the same thing.
- That email list could be a spam trap in and of itself, meaning that sending emails to those contacts will result in your sender's email address and IP address being blacklisted as spam.
- Those people aren't spam traps, but they aren't high-quality leads for your company, and they will mark you as spam. Consider this: 100,000 people have reported you as spam. Your sender's reputation is practically non-existent.
- Your email service provider will terminate your account if you receive enough spam complaints. Your plan to build an email list has failed miserably.
- Because those contacts (who live in the EU) did not opt into your list, you are in violation of the GDPR. You could face serious consequences if you don't have proof of their registration.
- You'll invest a significant amount of money in acquiring that list and sending your campaign to the people on it. However, instead of sales, you will experience all of the above consequences as a result of your email marketing activities.
Purchase an email list if you want to kill your email marketing platform before it even begins. Any brand's list-building strategy cannot include this.
If you want to be a smart marketer, however, stick to these 9 tried-and-true methods for starting an email list from scratch.
First and foremost, you must attract visitors to your website.
Creating an email list necessitates one thing: having visitors to your website. While the focus of this article is on converting existing site traffic, we'll go over some tried-and-true methods for attracting new visitors.
Most of the time, you have a few choices:
Use ads, most likely Facebook ads. Ads allow you to target your ideal audience at the right time and on the right platform. However, some advertisements can be quite costly. As a result, many eCommerce businesses choose to use Facebook ads, which are inexpensive and easy to scale as your needs and business expand. Read on to learn more about the most effective eCommerce advertisements.
- Make use of advertisements, most likely Facebook ads. Ads allow you to target your ideal audience at the right time and on the right platform. However, some advertisements can be quite costly. As a result, many ecommerce businesses choose to use Facebook ads, which are inexpensive and easy to scale as your needs and business expand. Read on to learn more about the most effective ecommerce advertisements.
- Create engaging content. If you create great content with the potential to go viral, you can use it to drive traffic to your website. You can share this content wherever you want, including on YouTube (if it's a video), TikTok, Facebook, Instagram, Twitter, and other social media platforms. All you have to do now is make sure you have a clear call to action and a link that takes people straight to your store. This can be to the home page or to a specific product or landing page that you want your visitors to see.
- Create engaging content via SEO. Another option is to consistently create excellent content on your website and wait for Google and other search engines to notice it. This is a much more time-consuming strategy. It can take weeks, months, or even years for your organic traffic to increase significantly. However, the main advantages are that it is completely free and platform-independent. This means that you can still get traffic to your site regardless of what happens to Facebook, Instagram, Pinterest, and other social media platforms (such as policy changes or reach restrictions).
Tactics for Building Your Email List.
1-The commonly misunderstood standard opt-in form.
You probably already know how to build an email list on most eCommerce platforms. Because having a standard opt-in form on your site is one of the first and most common ways to collect email subscribers.
This opt-in form will be enabled on almost every Shopify site, usually at the bottom or in the middle of the screen.
You can disable this as a store owner, but you should only do so if you have another sign-up form available.
It's critical to include this in your website design for other eCommerce platforms (such as WooCommerce). You can use a sticky sign-up form on the bottom or side of the screen instead of a specific opt-in form.
A sample form from Omnisend is shown below:
The importance of opt-in forms for eCommerce stores should not be underestimated.
2-A pop-up form that appears unexpectedly.
While the opt-in form is important, it is still a passive process. You're hoping that your visitors will voluntarily sign up for your newsletters.
Furthermore, you have no way of knowing whether or not they are already interested in your company. Instead, a pop-up form should be used.
Pop-up forms are inherently dynamic. They're a great way to deliver lead magnets for lead generation because you can schedule them to appear at specific times or for specific events.
This is probably the most popular method for growing your email list.
Just make sure your pop-up form has a strong call to action or incentive.
3-The power of persuasion.
If you want people to join your email list, you should give them something in return. Something that would be of interest to them.
To entice someone to join your mailing list, the most common incentive is to offer a discount, sale, or free shipping for a limited time.
However, don't offer "free updates." Free updates are uninteresting to most people, and they may even appear spammy.
4-Use of gamification.
You must attract and engage your visitors in order to build an email list. Discounts and sales, on the other hand, aren't always enough.
It's a good idea to think outside the box in those situations. Many interactive sign-up forms are now available that are both entertaining for visitors and effective for eCommerce store owners.
You can set the prize in any way you want, whether it's a fixed amount or a percentage discount.
It's a win-win situation in either case. When a visitor joins, they save money on their purchase, and you get to grow your email list.
5-A well-targeted landing page.
Outside of your home page, you can also construct an email list.
When running marketing and advertising campaigns, you should concentrate on specific funnels to generate sales or subscribers.
You could, for example, offer a limited-time, major sale or a free plus shipping offer.
Instead of sending them to your homepage (where they may become disoriented), direct them to a landing page.
Your visitors will need to subscribe to your email list in order to receive that product or offer.
You can improve your landing page's conversion rates, grow your email list, and increase sales by conducting adequate testing.
6-Strong lead magnets.
People are generally wary of new stores and are hesitant to make purchases for the first time.
As a result, the average conversion rate for many eCommerce stores is around 3%, implying that 97 percent of visitors will leave and the majority will never return.
To avoid this, use a lead magnet to convert your visitors into subscribers at no cost to them.
A lead magnet is a valuable resource that your visitors want—such as a PDF guide, ebook, gift guide, stock images, and so on—and it's one of the most effective ways to build an email list.
They must sign up for your newsletter and email campaigns in order to receive that resource.
One thing to keep in mind: the lead magnet should be related to your niche.
If you're selling fidget spinners, your lead magnet shouldn't be a collection of 500 or more cute cats.
Although cat pictures and fidget spinners may appeal to your audience, the cats will not prepare them for the sales pitch.
7-Effective giveaways.
Another excellent strategy that all eCommerce stores should consider is the use of a powerful giveaway, particularly on your audience's preferred social media channels.
This will most likely be on Facebook or Instagram, both because of their popularity and because of their low advertising costs. Many types of businesses have found success with various giveaway strategies.
You can even get your cost-per-clicks as low as one cent if you have an interesting (even viral) offer.
Remember, just like with the lead magnet, to make sure the prize you're giving away is directly aimed at your target audience.
Give away something that only dog lovers would highly value if you want to attract dog lovers. Don't give an iPad or a pair of Bose headphones away.
Make it specific so that the people who enter are also qualified leads, which is what the giveaway is all about.
8-Referral programs.
We want to use what we have (current subscribers) to get more of what we want to have, which is related to growing your email list by using giveaways (especially how JewelScent improved their social reach in the image above) (more email subscribers).
Referral programs are a fantastic way to accomplish this. It's a strategy that's helped Starbucks, Dropbox, and McDonald's rise to the top of their respective industries.
With referral programs, you're essentially paying (in a loose sense) your subscribers to share your offers with their friends, family, and coworkers, allowing your email list to grow.
There are free ways to get referrals that do not require you to bribe your contacts.
These are some of them:
- adding a forwarding or sharing option for your newsletters or welcome emails.
- Including the same option at the end of your lead magnets is also a good idea (videos, PDFs, cheat sheets, etc.).
They're fine, but they might not be enough to entice you.
Instead, try to provide something useful in exchange for a referral.
Free shipping, a $50 coupon or discount, a 25% discount, or even a free gift are all possibilities.
This works wonders and helps you make new contacts and even new customers, which is the point of it all, as I've mentioned.
9-Creating a list offline.
As you can see, the process of establishing a continuous list should be done online – on your website, landing pages, social media, and so on.
When possible, however, take advantage of and use "old-school" offline methods to collect emails.
Consider the following scenario:
1-Print your business cards and hand them out to people you meet while discussing your company. Add new contacts to your contact list.
2-Participate in live events and fairs, and keep a registration list with an email column at your booth at all times.
3-If you sell your products offline, ask customers for their email addresses.
4-Consider hosting meetups to bring like-minded people together for discussions. For this, use a registration form.
Any method of list building is acceptable as long as it is legal. So, if you're using paper forms, make sure they have the same legal statements as the online versions.
While some aspects of offline list building can be automated, you may need to manually enter these email subscribers into your marketing automation software.
At the end of the day, the most important thing is to have a clear growth strategy in place and to be consistent in your customer acquisition and retention communications.
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