Top 20 Email Marketing tools and Software Platforms in 2021
Email marketing tools routinely outperform all other marketing channels in terms of ROI. It's also fantastic for community building and more.
Email marketing tools routinely outperforms all other marketing channels in terms of ROI. It's also fantastic for community development and engaging with clients on a one-on-one level. However, if you don't have the proper infrastructure in place to handle your email marketing, you won't be able to reach your subscribers and customers in the manner required to drive engagement, create those critical relationships, produce more leads, and increase sales.
That's why we've compiled this list of the best email marketing tools and platforms available right now. Each of the email marketing platforms on our list has a distinct set of features to investigate in order to identify the best email marketing platform for your needs.
Before we get into our list, we'll take a moment to answer some of your questions about email marketing, why it matters, what an email marketing platform is, and what features you should look for.
Best Email Marketing tools, Software and Platforms.
To successfully build and implement your email marketing plan, you'll need to locate the best email marketing software platform for your company. Here are the top 20 email marketing software platforms, as well as the reasons why each is a solid choice.
1-Sendinblue email marketing tools.
Sendinblue is a one-stop-shop for all sorts of corporate communications, including email, SMS, Facebook, chat, CRM, and more. The company's purpose is to assist businesses in meeting their consumers' needs. They allow you to focus on the most critical duties while automating the rest. You can use its email builder to quickly create professional-looking emails, but the brilliance is in the platform's combination of capabilities. You'll find it simple to put together smarter and more appealing email campaigns using chat, SMS marketing, Inbox, CRM, and automation. Facebook Ads functionality is included, allowing you to retarget contacts and generate new leads.
Key Features for this email marketing tool:
- A shared inbox ensures that you never lose track of your customer's email history.
- There are more than 60 responsive email templates.
- CRM built-in.
- SMS and chat are built-in.
- Lead generation with Facebook Ads.
- Contact Segmentation - make your emails more relevant by sending customised messages to smaller groups of contacts.
Pricing:
Sendinblue is free for up to 300 emails per day to an unlimited number of recipients. Pricing for up to 10,000 emails starts at $25 per month.
2-Omnisend email marketing tools.
Omnisend is a comprehensive email marketing automation platform that also serves eCommerce businesses. It allows you to expand on your newsletters and increase sales with automated mailings, segmentation, and the addition of SMS. It comes with pre-built automation for cart abandonment, welcome series, and transactional emails to help you provide more optimized buyer engagements.
Key Features for this email marketing tools:
- A template library makes it simple to produce professional, eye-catching emails without scripting, which you can easily tweak to fit your brand, add goods, use dynamic discount coupons, and save for your next campaign.
- An Automations Library containing pre-built workflows for each stage of the client experience.
- Segmented targeting that may be utilized for campaigns and automations across all Omnisend channels.
- Pop-ups and forms assist in leading generations.
- Sales are tracked via reports and analytics, which help to discover winning campaigns.
Pricing:
Omnisend is completely free for up to 15,000 emails per month / 2,000 emails per day. When paid annually, pricing begins at $16 per month. SMS costs extra, while higher-tier contracts include SMS credits.
3-EmailOctopus email marketing tools.
EmailOctopus is a popular email marketing software platform with the objective of making email marketing easier, more intuitive, and more affordable than the competition. It provides templates that you may change using a drag-and-drop editor, or you can start from scratch. The software also comes with a landing page builder that covers everything you need to create leads and expand your email list. Integrations are a selling point for agile brands. Many of your existing technologies, such as Shopify, Gravity Forms, and WordPress, simply integrate with EmailOctopus, making it an appealing solution, particularly for organizations with ambitious aims.
Key features for this email marketing tools:
- Import existing subscribers and continue to expand using configurable forms for your website, or develop eye-catching landing pages to attract new subscribers.
- Begin with a pre-designed template and modify it, or create your own designs from start.
- To deliver campaigns, use email automation.
- Segment your subscribers into target audiences using insights and data.
Pricing:
EmailOctopus is a free subscription that allows for up to 2,500 subscribers and 10,000 emails each month. Paid plans begin at $20 per month and go up from there.
4-EngageBay email marketing tools.
Apart from the standalone Service Bay product (which covers activities such as live chat, helpdesk reports, tickets, and more), EngageBay provides three products:
- Marketing Bay.
- CRM & Sales Bay.
- All-in-One Suite.
Email marketing is included in both the Marketing Bay and the All-in-One Suite, however CRM email integration is only available in the CRM & Sales Bay. Rich text formatting, a landing page builder, email marketing templates, free email automation, and other features are included in their email marketing system.
Key features (included in the All-in-One Suite) of a marketing bay email marketing tools:
- Marketing automation.
- Email marketing.
- Email sequences.
- Landing pages.
- Web forms.
- SMS marketing.
- Inbound marketing.
- Site messaging.
- Push notifications.
- Contact segmentation.
- Email templates.
- Bulk SMS marketing
Pricing:
EngageBay is completely free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (which includes Marketing, CRM, and Sales Bay) begins at $8.99 per month when paid biennially.
5-ConvertKit email marketing tools.
ConverKit is an excellent choice for both eCommerce firms and content developers. Its simple UI allows for a pleasurable experience, and it is packed with features. Opt-in forms, landing pages, email workflows, tagging systems, data management, and list segmentation, personalization, automation, and many other features are included. ConvertKit also includes useful connectors with other platforms that creators and makers are familiar with, such as Woocommerce, PayPal, Stripe, and WordPress.
Key Features:
- Automate your sales funnel to automatically send content to subscribers, preparing them to make a buy.
- Sell digital products with a tool designed just for creators.
- With Creator Pro, you can change a URL after the email has already been sent.
- Create email marketing campaigns that are tailored to your specific needs.
- Creating attractive landing pages and sign-up forms.
Pricing:
ConvertKit provides a free plan with a limit of 1,000 subscribers. Paid plans begin at $29 per month.
6-GetResponse email marketing tools.
GetResponse is one of our favorite email marketing platforms, and it's utilized by marketers in a variety of sectors. Email automation, email templates, segmentation, and personalization are all part of it. There's also a useful Auto Funnel option that creates a marketing funnel for email marketing campaigns. GetResponse offers a slew of powerful tools focused on brand expansion. From A/B testing to a full analytics tool that records email campaign performance, we've got you covered.
Key Features:
- Autoresponders automate the sending of welcome emails, follow-ups, educational series, and lead nurturing.
- With Facebook Pixel, you can launch sophisticated remarketing ads with a single click.
- Website visitor tracking enables you to send targeted communications based on page visits.
- Create landing pages to generate leads and sales.
- Make paid advertisements for Facebook, Instagram, and Google.
Pricing:
GetResponse provides a free 30-day trial. Pricing begins at $15 per month.
7-AWeber email marketing tools.
AWeber is an excellent email marketing software for individuals, teams, small enterprises, and entrepreneurs. It comes with a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and a plethora of integrations. AWeber, like the other companies on our list, has a landing page builder. It's simple and drag-and-drop, making it ideal for anyone who wants to quickly create and launch a landing page as well as an email campaign.
Key Features:
- AI-powered email template creator allows you to easily produce attractive branded emails.
- By broadcasting the most recent blog entries, you may automate the development of email content.
- Using tagging and dynamic content, you can target campaigns to the proper people.
- Landing page builder with drag and drop functionality.
Pricing:
AWeber is completely free for up to 500 subscribers. Pricing begins at $16.15 per month.
8-ActiveCampaign email marketing tools.
ActiveCampaign is a low-cost email marketing tool that is ideal for small marketing teams and content creators. It has all of the expected capabilities, such as automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also has additional features like conditional content, geo-tracking, managed deliverability, and multi-user editing. Geotracking identifies the location of your subscribers, and you also receive managed deliverability and multi-user editing (update multiple fields in an email with subscriber information).
Key Features:
- Segmentation and dynamic content make it simple to personalize your message and deliver targeted emails to the appropriate contacts.
- Personalize your emails using whatever contact information you have available.
- A/B testing is used to determine which emails convert the best.
- Simple split testing can help your emails acquire more opens, clicks, and purchases.
- There is a built-in landing page builder.
Pricing:
Pricing starts at $9/month.
9-Drip email marketing tools.
This tool is one of the more advanced email marketing platforms on our list. And it is ideal for eCommerce firms because of its smooth interaction with platforms like Shopify, WooCommerce, and Magento. eCommerce CRM data may be used to build tailored marketing by segmenting your email list based on a variety of variables like clicks, purchase history, email opens, and more.
Drip also incorporates SMS marketing, raising it to a level that few email marketing systems occupy. SMSs can be delivered for a variety of purposes, including abandoned cart reminders and promotional bargains.
Key Features:
- Ecommerce CRM enables you to understand more about your customers, allowing you to design focused and personalized email marketing campaigns.
- Communicate with your customers no matter where they are, using email, SMS, social media, and other channels.
- Connect your eCommerce store to Drip to collect revenue-attribution data and make more informed marketing decisions.
- SMS automation to increase buyer engagement.
- Email campaign segmentation and reporting.
Pricing:
Drip provides a free trial. Pricing begins at $19 per month.
10-MailerLite email marketing tools.
MailerLite is a formidable rival in the creators and small-to-medium company segments. It provides the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also interacts with a slew of eCommerce platforms and marketing solutions that you're already familiar with.
At first look, it appears to be one of the most subdued platforms, owing to its simple appearance. But it's also what makes it so effective. From eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to design landing pages, everything about the platform are focused on development.
Key Features:
- A website builder and landing page builder for creating rapid online assets.
- Pop-ups and integrated forms assist you in generating more leads.
- Using advanced targeting options, you may personalize your campaigns.
- To enhance your email marketing standards, test, experiment, and streamline your communications.
Pricing:
MailerLite is free for the first 1,000 subscribers and 12,000 emails sent every month. Pricing begins at $10 per month.
11-Keap email marketing tools.
Although Keap is officially a customer relationship management service, it features strong email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap provides automation and workflows, email, quote, invoice, and proposal templates, and integration with your favorite business tools and apps. The main value of this platform lies in its automation and CRM capabilities. These assist you in converting current clients into repeat customers and are simple to use. Keap also interacts with your favorite business tools and apps, making it an excellent choice for small eCommerce businesses with a developing MarTech stack.
Key Features:
- To power growth, advanced marketing and sales automation, configurable programs, and app connectivity are used.
- Capture new leads automatically, assign responsibilities, and send tailored communications.
- Keap allows you to manage your contacts and leads while also syncing them with Outlook and Gmail.
- Revenue reporting and analytics aid in making more informed brand decisions.
Pricing:
Keap provides a free trial. Pricing begins at $79 per month.
12-Constant Contact email marketing tools.
Constant Contact makes it easy to construct professional-looking email marketing campaigns. It contains a smart email editor that allows you to easily personalize and design fantastic-looking emails that appear great on any screen. Automation, social marketing for lead generation, and the ability to develop websites and landing pages are some of the other characteristics that make it appealing to smaller brands and non-profits. Constant Contact also offers email marketing for eCommerce tools to assist your online store's growth. You may import contact lists from Excel, Outlook, Salesforce, or wherever your contacts are stored.
Key Features:
- A clever email editor that allows you to create professional and aesthetically beautiful emails.
- Email marketing automation, featuring a welcome email for new subscribers, triggered email series, contact segmentation, non-opener resending, and strong list-building features.
- Smart eCommerce tools and results, such as tailored and automated emails.
- Builder of websites and landing pages.
- Social media marketing is used to post advertisements, schedule content, and track performance.
Pricing:
Constant Contact provides a free one-month trial. Pricing begins at $20 per month.
13-Mailchimp email marketing tools.
Mailchimp is one of the most well-known email marketing solutions available. It's ideal for novices and entrepreneurs because it includes capabilities like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and CRM connectivity.
While it began as a solely email-focused service, the platform now provides much more. You may construct a free website, purchase a domain, generate paid advertising and landing pages, publish social media posts, and send printed postcards to any location on the planet.
Key Features:
- Predictive knowledge about your contacts can help you customise your marketing.
- Dynamic content can be used to personalize individual content blocks within your emails.
- Using conditional logic and branching points, create personalized customer journeys.
- A/B testing is used to find high-converting messages.
- Builder of websites and landing pages.
Pricing:
Mailchimp is a free plan that allows you to have up to 2,000 contacts and one audience. Paid plans begin at $9.99 per month.
14-SendX email marketing tools.
SendX is a low-cost, user-friendly email marketing software that allows you to create, schedule, and track email campaigns to increase sales. You may upload an opted-in email list, execute mass email campaigns, and generate reports to track clicks, opens, conversions, and other metrics. With a robust rules-based interface based on user behavior, audience segmentation, and other factors, you can automate your email marketing.
Key Features:
- Design, schedule, and track email messages, automating when necessary with a robust rules-based UI.
- To own your audience, build your email list with high-converting email pop-up forms, inline forms, and landing pages.
- Create landing pages to generate leads.
- Create emails without using HTML. The SendX drag and drop editor is designed to help marketers create professional-looking emails quickly.
- The heatmap for email campaigns reveals the location of subscribers.
Pricing:
SendX provides a 14-day free trial period. When paid annually, pricing begins at $7.49 per month.
15-SendPulse email marketing tools.
SendPulse is a multi-channel email and messaging marketing tool that allows you to send emails, SMS messages, and build chatbots for Facebook and Telegram. It may appear to be a mouthful, but when combined, these qualities can assist brands in producing stronger and more engaging brand experiences for purchasers.
SendPulse allows you to deliver several types of messages alone or in conjunction with Automation 360. It comes with a collection of email marketing tools that will allow you to collect contact information from users, build responsive templates, and set up automatic flows.
Key Features:
- A drag-and-drop editor with 130+ templates for creating responsive emails without any HTML expertise.
- Trigger emails are used to nurture leads at each stage of the sales funnel and convert them into paying customers.
- A form builder that allows you to construct a pop-up, embedded, or floating subscription form on your website in order to collect email addresses and other information from users.
- Lead generation with SMS and web push notifications.
- There is a built-in landing page creator.
- CRM built-in.
Pricing:
SendPulse is free up to 15,000 emails to 500 subscribers per month. When paid annually, pricing begins at $5.28 per month. Extra marketing channels incur additional costs.
16-Freshworks CRM email marketing tools.
Freshworks CRM is a comprehensive marketing automation solution for your company that incorporates email marketing. It provides tools to help you engage and convert your audience from subscribers to paying customers through email campaigns, allowing you to provide relevant content at the correct time and execute integrated campaigns that increase conversions.
This is, admittedly, a CRM first and foremost, but that is what makes it such a formidable platform. Its CRM functionality assists firms in gathering detailed customer insights, which strengthens marketing campaigns. Automation also supports lead creation and nurturing, as well as the sending of bills and the generation of recurring revenue through email reminders to subscribers.
Key Features:
- Produce emails from scratch with an easy-to-use drag-and-drop editor, or select from a large library of templates to create design-rich emails that compliment your messaging.
- Send emails that are personalized to your target and can result in more conversions.
- Analytics can provide you with detailed campaign performance information.
- Automate welcome emails, bills, and reminders, among other things.
- Customers should be segmented.
- Create journeys to automate emoail communication and exploit personalisation throughout the lifecycle of a customer.
Pricing:
Freshworks CRM provides a free 21-day trial. When purchased annually, the Marketing Cloud starts at $29 per month.
17-Bitrix24 email marketing tools.
Bitrix24's goal is to replace various services and apps with a single environment in which your business can operate. Its tools cover communication, tasks and projects, CRM, contact center, and website management. Bitrix24's email platform includes webforms, SMS, and instant messaging marketing, as well as paid advertising on Facebook, Instagram, and Google.
Yes, this makes Bitrix24 appear to be a massive and cumbersome tool, but it is far from it. Brix24 has a user interface that is very simple to use, and with features like a built-in CRM, developing strong email marketing campaigns is a goal that is well within reach.
Key Features:
- One contact center, several channels: social networks, mobile messengers, email, telephony, website live chat, website forms.
- Reports on contact centers (activity by channel, activity by day/time, average response time, client satisfaction, supervisor ratings, and custom reports).
- Email marketing is a form of marketing and sales.
- Remarketing features in Google Ads.
Pricing:
Bitrix24 provides a free beginner business tool kit, which contains a basic range of Contact Center tools. Plans begin at $13.52 per month.
18-User.com email marketing tools.
User.com is a centralized workspace that offers simple-to-use yet powerful capabilities for marketing, sales, management, and support teams. Marketing may use it to improve your brand's communication across media, design different paths for different client segments, and let automation do the work. User.com provides personalized and personalized emails, delivering the correct message to the right recipient at the right time.
Key Features:
- Use defined snippet tags to tailor your message to the individual.
- Plan your schedule and future promotions.
- Make your email art unique.
- Track open rates, click-through rates, and unsubscribes; instantly examine the analytical outcomes of all your campaigns.
- For smarter campaigns, use unified subscriber data.
Pricing:
User.com provides a free plan with limited features. Email marketing is only available in the Business and Premium plans, which start at $49 per month.
19-Direct Mail for Mac email marketing tools.
Direct Mail for Mac allows you to build and send visually appealing email newsletters. It allows you to compose, grow, track, send, collaborate, and automate emails. Direct Mail is convinced that you will discover the appropriate template for your emails, whether they are newsletters, announcements, or promotions, and you may change up to 18 fields. It has an image editor built-in, a Design Test tool that allows you to see pixel-perfect images of your message rendered in over 50 email clients, and live previews that refresh as you type.
Key Features:
- Add a subscribe form to your website that automatically syncs with Direct Mail and links with your company's Facebook Page to expand your mailing list. Alternatively, import all of your contacts from other apps quickly.
- Send emails to massive lists in seconds without worrying about bounces or deliverability difficulties.
- Highly adjustable and simple-to-use autoresponders Every year on their birthday, give them a celebration wish or a special promotion to let them know they're important to you.
- Examine campaign performance reports.
- Create email campaigns in collaboration with peers.
Pricing:
Direct Mail for Mac is free up to 150 emails each month. Plans begin at $15 per month.
20-Emercury email marketing tools.
Emercury is a strong candidate in the small-to-medium-size category. It has a slew of features that push it to the upper end of the spectrum. It has an easy-to-use HTML editor as well as a drag-and-drop template editor for creating personalized messages, forms, and an autoresponder. Emercury's Journey Builder, a solution that helps you nurture leads using triggers, provides automation. Emercury allows you to sync your data with over 2,000 sales and marketing tools, collaboration apps, forms, customer care platforms, social networking platforms, and more.
Key Features:
- With a real-time drag-and-drop template builder, you can create responsive emails. Begin from scratch or make use of one of their templates.
- An easy-to-use form-builder for your website that provides everything you need to create a form with customisable fields and then display the form at the appropriate time.
- Contact management made simple: segmented lists, bulk unsubscribe capabilities, suppression lists, subscriber tagging, a powerful search tool, and a never-email list.
- Create lead nurturing programs that are automated.
- A/B testing to determine the most effective email messaging.
Pricing:
You can choose between subscriber-based and CPM pricing. Prices begin at $67 per month, with a 15% discount for non-profits and a 10% discount for annual plans.
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