Email marketing benefits and the best email marketing platform
What are the benefits of email marketing? If your company or business doesn't use email marketing, what do you think should they?
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| Email marketing benefits and the best email marketing platform |
10. Email marketing affordable costs.
One of the biggest advantages of email marketing is its affordable cost. Comparing it to mainstream marketing channels and media. You don't have to pay for print or postage and no fees paid in exchange for exposure on a certain billboard, magazine or television, channel, and other media. Email marketers are investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time. But these costs are much lower than what you would pay using other marketing channels and media.
9. Reach People that already engaged.
Email marketing is one of the channels that customers ask to receive. Most businesses use the platform to only send messages to those who have signed up to receive them. This can allow for very high conversion rates. As a business is only targeting those. Who are already engaged. And have an interest in their brand.
It is, possible to send unsolicited email marketing messages. But this is only likely to annoy consumers and result in a damaged brand image. And end up in Junk Mail. As a company that offers email marketing software, we strongly suggest that you don’t use purchased ready-made lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead to far stronger results and conversions.
8. Email marketing it only Deliver targeted messages.
Most marketing professionals would happily pay to ensure. That they are only paying money targeting those who were. Interested in their product. Email marketers can go one step further though, by only sending emails to subscribers who are really in need of the product.
If a franchise only has an offer in certain areas of the country. It can easily target emails to be sent only to those. Who live in certain areas. If there is a sale on sports goods. It can be targeted for only those. who have shown an interest in sports to receive an email ad.
Email list arranging works fantastically for brands who are collecting information about their subscribers. Studies have shown that marketers who use this method often boast improved engagement rates result in the end. The old ‘spamming’ method of sending the same email to every subscriber or customer work anymore, and the companies that see the best results from their email marketing are collecting data and campaigns to ensure that they’re sending the most relevant message to their subscribers.
7. Email marketing Drive massive revenue.
Marketing Week reports that email marketing generates around £29bn retail sales per year.
Email promoting is great for taking advantage and motivate buying. There are not many other marketing platforms. That allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With an attractive call to action and a lead straight to the checkout page, email newsletters can drive sales and make conversions like no other email promoting platform.
6. It's so easy to get started.
Email promoting doesn’t require a big team or a bunch of technical nous in order to gain success. It’s certainly possible to start up an email campaign with fancy templates, videos, images, and logos. Until now, some of the most successful campaigns use simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
5. It's so easy to measure.
Another big benefit of email promoting is that it’s easy to see where you made a mistake. Most email promoting software allows you to track open, click-through, and conversion rates, making it simple to spot how much your campaign improved. These changes can be made immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
4. It's so easy to share.
Your subscribers can forward great and brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as email promoting. Before you know it, subscribers could become brand evangelists and regular customers; just focused on introducing your business to a new market.
More and more we see brands cleverly utilizing this method, and social proof has become a huge influence for online promoting in these years.
3. Reach your audience anywhere in the world.
Can another marketing platform Allows you instantly to send a message to thousands of customers across the world? Sure, social media can help you spread the word amongst a global audience and customers. and you can always get hyper-local using one of the other ten benefits – segmentation.
2. Instant impact in just minutes.
Becos of the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant and powerful promoting ploy that can be used by emails, as it creates a sense of urgency and convinces subscribers and customers to take action fast. Businesses mostly have to wait weeks until they see sales and conversions come in as a result of print or broadcast campaigns.
1. Unrivalled return on investment
In the business world, results are that what matters. with keeping this in mind, the main reason that most businesses invest in this eMarketing method is the fantastic and fast return on investment. and according to the DMA, the ROI for email is £35 for every £1 spent.
It's so obvious to see that email continues to be the most effective eMarketing method available to each and every business. maybe it’s time for your business to start making this eMarketing method a priority.
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